Malaysian Facebook Users Online Airline Tickets Purchase Intention: Antecedents and Outcome of eWOM

This study aims to identify the antecedents of eWOM in context online airline ticket purchase intention by Malaysian consumers. Additionally, this also seeks examine relationship between and intention. The research model was examined employing survey questionnaire method obtained from 530 consumers through mall-intercept data analyzed using PLS. findings revealed that information usefulness, source credibility, accuracy, timeliness have a positive significant with involvement moderates relationships Despite fact is limited tickets purchasing Facebook users, it expected be value travel organizations Malaysia. extends applicability S-O-R Model ELM domain social media, an approach investigate consumer’s